This bawdy cult comedy germinated in the mind of screenwriter/actor/director Bruce Kimmel during his first year in New York in 1969, where he took a day job waiting for his own break in show business. The job took him past the Times Square district, at the time a notorious tenderloin area full of adult theatres that showed "nudies" -- sexploitation films. He was amused by the titles of the films and their lack of sophistication amd conceived a musical done in the same style, and began to write songs for it, which at least -- at first, anyway -- entertained his friends. But the idea remained and after a few years he was able to write and, co-directing with Mark Haggard, shoot a film (with a distribution deal with Paramount) based on the original concept, but now about a down-at-heels Hollywood studio forced to crank out adult movies to stay afloat.As the film begins, Harry Schecter (Stephen Nathan), the studio's producer, is meeting with his backers, who are sick of the lackluster business that the Schecter Studio's recent offerings (such as Stewardesses In Cages and Teenage Sex Mutants) are doing and who want to develop the studio lot into a shopping mall, when he has a brainstorm -- the first porno musical. The backers, half convinced, decide to let him go ahead, but give him two weeks to make the picture, or the studio's history. They also stipulate that John Smithee (played by Kimmel), a socially inept nerd who doesn't know how to make films and is not even comfortable around girls (and who is also the nephew of one of the backers), must direct the film. With almost certain disaster hanging over the project, Harry gets to work with the help of his secretary Rosie (Cindy Williams), and a cast of eccentrics including a ditzy Latina (Diana Canova), a confident, cocksure, and inept struggling actor (Alan Abelew), a corn-fed ingenue just in from Indiana (Leslie Ackerman), and the obligatory prima donna female lead (Alexandra Morgan).
The mid-seventies was probably just the right time for a project like The First Nudie Musical: while the nudies that originally inspired Kimmel had been around for years with hardly anyone in the mainstream noticing, everyone in the mid-seventies was talking about the recent advent of hardcore films such as Deep Throat and The Devil In Miss Jones, even to the point of speculating whether Hollywood might succumb to the lure of "porno-chic" and start going hardcore, so the film was timely. It was also a time of George Carlin and Richard Pryor, of the National Lampoon and also of the "midnight movies" such as Pink Flamingos and Kentucky Fried Movie, in short a time of increasingly explicit and adult humor which this film was a part of and which its success helped to encourage.
That success almost didn't happen, because as the film was being prepared for release, one of its stars, Cindy Williams, was hired to work on a new television series by none other than Paramount, the same company that was now contractually obligated to promote and distribute the film. The series, Laverne and Shirley, was a spinoff of the hit Paramount series Happy Days, and was intended to follow it on ABC's Tuesday evening "family hour" programming slate. Never mind that none of the principal actors removed their clothes for the film, or that the film was rated "R" by the MPAA and was intended for general release: Paramount determined to avoid embarrassment at any cost by not scheduling any press screenings or flashy east- or west-coast premieres and designing a one-sheet for the film that omitted the actors' names (the outraged Kimmel did finally get this last changed), and discreetly released the film to small theaters, usually without advance notice, hoping that the film would quietly die at the box office. Only it didn't. The film did very well, was sometimes held over as long as ten weeks, and influential reviewers such as Judith Crist and Newsday praised the film after actually having paid for tickets and seeing it in the theaters. Paramount finally decided to sell the distribution rights back to Kimmel and with a new New York-based distributor, the film did brisker business and became a cult favorite.
The seventies wave of adult humor of which Nudie Musical was a part might have ranged from frank and intelligent to crude and barely funny to borderline-pornographic, but the presiding spirit of this film seems to be Mel Brooks, who delighted in parodying the conventions of showbiz, and especially those of musicals. Brooks, born in a generation that didn't discuss sex openly, relies on suggestiveness and double-entendre, but the difference between his humor and that of baby-boomer Kimmel's is more a difference of degree than of kind. If Mel Brooks had been born in the era of Dr. Spock, sex education in schools, the Pill, gay liberation and the sexual revolution, it's possible that he might have come up with something like the "Dancing Dildos" number: a chorus of antebellum southern belles in see-through hoop skirts and sunhats singing the praises of "a girl's best friend" with four men dressed in vibrator costumes that make them look like missiles with feet as "director" Smithee causes havoc with a crane-mounted camera. It's a moment of inspired vulgarity in the same vein as The Producers' "Springtime For Hitler" number.
The film's pretentions to satirizing porn don't go very far, and don't really have to. In spite of numbers with titles like "Butch, Dyke, Lesbian," "Perversion," and "Orgasm," as well as the obligatory top-hat-and-tails number (about cunnilingus and called "Let Them Eat Cake"), the movie is a comedy about showbiz rather than about sex, and a showbiz comedy that's fairly old-fashioned in its humor to boot, with its "let's put on a show, kids!" storyline, likable, endearing characters and a sweet, uncynical attitude. There's a comfy, approachable feel to Stephen Nathan's harried-striver and Cindy Williams's girl-Friday relationship that's straight out of the old screwball comedies, and an impish, Harpo Marx charm to Bruce Kimmel's characterization. Critics singled out Cindy Williams for praise in this film, and rightly so: she is a remarkably subtle comic actress with an outwardly sweet, prim exterior and equal talents for verbal snark and Lucille Ball-esque physical comedy.
Further notes:
- Many of the cast, including Cindy Williams, Alan Abelew, Bruce Kimmel, and Diana Canova were friends and classmates at Los Angeles City College in the sixties.
- Ron Howard, who spent his boyhood playing Sheriff Andy Taylor's son Opie on the television comedy series The Andy Griffith Show, co-starred with Cindy Williams in George Lucas' American Graffiti, was currently star of the Happy Days television series, and at this time an aspiring director interested in any grassroots film project he happened to encounter, appears in a cameo in the audition sequence, talking with Lynne Marie Stewart, who also appeared with Howard and Williams in American Graffiti and went on to play the ultra-glamorous Miss Yvonne in Pee Wee's Playhouse.
- John Smithee's name derives from "Alan Smithee," a pseudonym used in the film industry by directors who do not wish to be credited on a film.
- A People magazine writer predicted a fabulous singing career for Leslie Ackerman on the strength of her "Lights And Smiles" number, not knowing that Annette O'Toole actually sang the song and that Ackerman couldn't sing a note: she practiced for three days in front of a mirror and came up with one of the best lip-synchs in film.
- "Dancing Dildos" was part of a sequence shot six months after the end of principal photography, on Paramount's insistence that the film sagged in the middle. The studio put up US$75,000 (about half the original cost of the film) for the shooting.
- For the week ending September 28, 1977, the industry paper Variety listed The First Nudie Musical as the fourth highest-grossing film after Star Wars, You Light Up My Life, and The Spy Who Loved Me.
- In the film, Harry advises John Smithee to bluff his way through the project by boning up on filmmaking terms and, since he's supposed to be a director of adult films, by peppering his speech with strong language, resulting in my favorite line, at the end of his first-day-of-production pep-talk: "Now, as Mr. Sheckler said, we don't have a lot of time. So I will of course expect hard work, cooperation, diligence, photography, sound and color. Shit, we could make a fucking good bitch of a bastard movie if we all pull together and work as a whore-loving cunt penis team. Thank you."
