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Leeds played Ann Lester, a chorus girl in a nightclub who is working to put her younger brother Bob (David Holt) through college. Through friend and fellow chorine Rita (Mary Ellen Popel), she meets Markey (Alan Baxter), who proves to be a peddler of marijuana. Rita and Markey pressure Ann to try the drug at an impromptu gathering, and she soon becomes hooked. Reefer parties with Rita and her marijuana-smoking friends, as well as a dependent relationship with Markey take up most of her energy, and her work suffers, leading to the loss of her job. But Ann is soon working for Markey, helping him peddle dope to new customers. Finally Bob discovers the secret of Ann's new, sordid lifestyle, and commits suicide, after which she is arrested as a drug addict and sentenced to sixty days in prison. Ann is defiant and unwilling to divulge Markey's name to the cops when she enters prison, but she is soon plagued with guilt over her brother's death and has a nervous breakdown (or a drug withdrawal) in her cell. She leaves prison clean, reformed and determined to cooperate with Lieutenants Mason and Tyne (Robert Kent and Don C. Harvey) of the narcotics squad, and their superior, Captain Hayes (Lyle Talbot) to apprehend Markey and his boss, Treanor (Michael Whalen), by luring them into a phony deal with a big supplier.
Wild Weed (the original title -- others included The Devil's Weed, Marijuana: the Devil's Weed, and most unwieldy, The Story of Lila Leeds And Her Exposé of the Marijuana Racket) shared at least two personnel with a film hailed as the definitive "dope movie," and for many, the definitive "cult film" as well, 1936's Reefer Madness (aka Tell Your Children) -- story writer Arthur Hoerl (the screenplay was written by Richard H. Landau) and cinematographer Jack Greenhalgh. That film focused on high-school students being enticed into moral ruin and lives of crime as a result of exposure to the weed; while this film opens with a prologue that serves to introduce Markey -- he sells four teenagers some marijuana and they promptly crash their car in a stoned joy-ride, leaving one legless and comatose survivor -- the film otherwise dispenses with the teenage-maltshop angle and instead leavens its moralism with noir-esque situations, visuals and dialogue.
Shot on a six-day schedule, directed by Sherman Scott aka Sam Newfield, and marketed through independent distributor Eureka Productions, the film did poorly until the distribution rights were picked up by veteran showman and exploitation pioneer Kroger Babb, who showed the film "roadshow" style, booking venues for short dates and touring the film from town to town, bringing along Leeds to appear personally and even to lecture. Though figures are not available, this tactic was reportedly quite successful, as Babb could build up hype for the film and then blow for the next town before word-of-mouth and local reviews could depress attendance.
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But ultimately the point of these films was not to give a realistic portrayal of marijuana use any more than they were sincerely motivated by public service or moral uplift: these existed to give viewers a spicy, vicarious experience of sin and thrills denied them in mainstream Hollywood films. She Shoulda Said No! more or less closed the era of the "dope movie" until Frank Sinatra appeared in the serious-minded mainstream production The Man With The Golden Arm (1955) and made drug addiction a more palatable subject in American film, but the legacy of the old dope movies lived on in sexploitation from the mid-sixties onward, in movies in which the device of portraying illicit drugs as magical substances that turned chilly or timid good girls into exciting, up-for-anything bad girls resurfaced in films such as Alice In Acidland, Smoke And Flesh, The Brick Dollhouse, The Acid Eaters, and Aphrodisiac: The Sexual Secrets of Marijuana, films that made the suggestive innuendo of the earlier era a little more explicit.
To this end, She Shoulda Said No! exploits Lila Leeds' looks as well as her story. Many user reviews on the IMDB have commented on Leeds' resemblance to Marilyn Monroe, but this resemblance was superficial at best. The same age and, before her arrest, at roughly the same stage in her film career, Leeds shared with Marilyn a similar starlet packaging: shiny blonde bobbed hairdo, plucked and pencilled arched eyebrows, and catlike eye make-up. But Leeds was thinner and more angular than the voluptuous Marilyn, and she had none of the naive sensuality or childlike vulnerability that became key to Marilyn's persona. In every way, she looked the very image of the "bad girl," as though she had stepped off of a pulp-novel cover painting.
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With her aura of tarnished virtue, Leeds was clearly one of those actresses who would not have gone very far in mainstream Hollywood as a youthful ingenue in that repressive time. Given some maturity and some more acting chops, she might have made a good character actress in cynical-dame roles, a flair for which the third act of the film, in which she poses as a hard-bitten jailbird in order to trap Markey and Treanor, definitely shows. Born a few years later, she might have also been a natural for juvenile-delinquent films. As she was, she might have been a fixture in exploitation films, where being a "bad girl" was a more marketable asset than in the mainstream.
We have already mentioned the use of noir-style situations, visuals, and dialogue that make She Shoulda Said No! a more enjoyable film than Reefer Madness: the film also benefits greatly from a good supporting cast, who while not always A-list talent, were quite good at their jobs and kept the film on something like a solid foundation. Alan Baxter (1908-1976) was a busy lead in B-pictures and supporting actor in A-pictures in the thirties and forties, transitioning to television in the fifties and sixties, equally good at tough-guy leads or heavies. We met Lyle Talbot a while back in connection with his role in Ed Wood's Glen Or Glenda, and this movie is also notable for the debut appearance of Jack Elam (1918-2003), memorable in such noir classics as D. O. A. and Kansas City Confidential, as well as in westerns such as Rawhide and Gunfight at the O. K. Corral, and who later appeared in the opening scenes of Sergio Leone's Once Upon A Time In The West.
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A number of DVD releases exist of She Shoulda Said No!; I viewed the film on Passport Video's 5-disc, 24-film budget compilation, Girls Gone Bad: The Delinquent Dames Collection.
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